That's because the 2014 KeyBank Vermont City Marathon & Relay will take place Sunday.
Many of the up to eight thousand runners are already in Vermont.
People traveled to South Burlington Friday to pick up their race packets. They came from all over including Canada.
Those visitors are good news to co-owner of the Skirack, Spike Clayton.
"I think it's just great to have this event in Burlington. We love it every year," says Clayton.
Clayton says the marathon is the biggest sporting event of the year in Burlington. While he says they see a spike in sales this weekend, he says many of the runners are Vermonters and need to buy stuff all year round.
"All the marathon training people, pick up marathon, come to us for advice for shoes, nutrition advice. That type of stuff," says Clayton.
But with more sporting goods stores in Burlington, Clayton says Skirack tries to stay competitive. They do that by offering different items than other stores, having a knowledgeable staff, and maybe most importantly being connected to the community.
"The benefit we have is we're local. In Vermont, that's really important," says Clayton.
In total, the marathon is expected to pump millions of dollars in the region. And that goes right into Memorial Day.
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