Companies Making Wearable Fitness Trackers For Pets

By Joe Gullo

Published 05/08 2014 01:05PM

Updated 05/08 2014 01:06PM

As pets become more and more a part of the family, many dog and cat owners say they are willing to spend just about anything to make sure their furry friend is healthy and happy.

Wearable fitness trackers, like the Fitbit or the Nike+ Fuel are all the rage among the health and fitness conscious.

Now some companies are getting ready to offer similar technology for animals.

"if you understand your dog both from a behavioral perspective, as well as from a physiological perspective, your relationship becomes much stronger, much sooner, and lasts for a longer period of time." Jeff Noce, President of i4C Innovations and Creator of Voyce, said.

The technology comes as spending on pets hits a record high, more than $55 billion in 2013 according to one industry survey.

The rapidly growing capabilities of smartphones and apps means owners can remind themselves to walk the dog, or even remotely keep tabs on a pup.

For example, Voyce allows you to check in on a pooch's activity from a mobile device and even keep a dog's medical history at hand.

"If you start a new doggie day care and you forget to bring your kennel call vaccination, you pull it up on your phone, and email it right there," Emily Hartman, Director of Product Management at i4C Innovations, said.

Voyce says it's technology will make it easier to flag potential health conditions.

It'll be available for bigger dogs this summer and toy breeds and cats early next year.

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