From July 16 through August 12, Honest Tea set up unmanned racks of cold Honest beverages for $1. Honest Tea says at every site, information was collected like people who paid or stole and observable characteristics like hair color and gender. The company added a new online element to test the honesty of people on the Internet via an honor pact.
According to Honest Tea, 95 percent of Americans were honest, up from 92 percent in 2013.
"We seek to infuse honesty into everything we do from the way we run the company to the organic ingredients we use, so we developed this experiment to see if people around the country share that same value," said Seth Goldman, co-founder and TeaEO of Honest Tea. "The 95% honesty rate that we saw this year suggests that Americans are a lot more honest than we give ourselves credit for."
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