Gov. Cuomo Introduces New Initiatives to Boost Tourism

By Joe Gullo

Published 05/14 2014 03:58PM

Updated 05/14 2014 04:04PM

Credit: New York Governor's Office
NEW YORK - New York Governor Andrew Cuomo hosts a second tourism summit on Wednesday. 

A press release says the state will provide $45 million in funding to promote statewide tourism, create jobs, and attract even more visitors to the state. 

“Tourism has been a central part of New York’s success in the past, and with world-class destinations and attractions in every region of the State we have the potential for unparalleled growth in the future,” Governor Cuomo said. “Last year, nearly nine million more visitors came to New York than the year before, $7.5 billion in local and state taxes were generated, and we expect close to $60 billion in direct spending. Tourism plays an integral role in the economy, and we will continue our work to make sure it thrives, creates jobs and generates new economic opportunities for our state.”

During the summit, held at the American Museum of Natural History in New York City, Governor Cuomo announced the following initiatives:
  • Unprecedented Level of Tourism Funding
  • Partnership with NYC & Company: This partnership is geared to help build awareness of off-season New York City opportunities in other areas of the state. 
  • Comprehensive, Integrated Tourism Marketing Campaign
  • Group Travel to NYS: The Governor announced the launch of a new NY Loves Groups initiative to increase group and motorcoach travel, meetings and conventions throughout New York State. 
  • Transportation Access to Tourism Opportunities: An I LOVE NY Get Out of Town bus will bring tourists from New York City and key Canadian markets to New York’s ski slopes, wineries and breweries, and special events across the State.
  • Special Events
  • Global Tourism: Governor Cuomo announced I LOVE NEW YORK will expand its global reach through increased representation and partnerships in key markets such as Australia and China.
  • One Stop Shop to Boost Tourism Employment
  • Informing Destination Development: A gap analysis will help identify transformative tourism infrastructure and marketing challenges and opportunities, and create a roadmap for public and private investment in the tourism sector.
  • Outdoor Tourism Promotion
  • Expanded Mobile Presence
  • Market NY: Funding for the Market NY program will be increased to $12 million. This funding, awarded through the regional economic development council process, allows tourism assets across the state to make necessary bricks-and-mortar improvements and deploy innovative marketing campaigns to increase visitorship.
In 2013, New York’s tourism industry generated direct spending of $59.2 billion, producing an estimated $7.5 billion in state and local taxes. The number of visitors to New York is estimated to have increased by 8.8 million and projected to finish at 218.8 million visitors in 2013. 

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