"I don't even care the water's so cold," said SUNY Plattsburgh student Alyssa Donaldson. "I take advantage of days like this."
Plattsburgh's 10-weeklong summer season is about to start, which is the city's busiest time of year. City leaders say tourists make up 60 percent of the summer crowd, with 54 percent of them from Canada.
"It really is an economic driver for us, when it comes to the summer season," says Director of Tourism Kristy Kennedy. "It's the reason people are coming to town. It's the reason they stay and frequent restaurants and hotels too."
To draw more people to the area, Parks and Recreation is improving the beach's entrance. The project has cost the city $170,000. The Regional Economic Development Council is expected to give Plattsburgh's Parks and Recreation a grant for $108,000 for future renovations.
"We've put in a new digital sign and we're stretching the bike path," says Superintendent of Recreation, Steve Peters. "We're also putting in plants and flowers and we have a wooden boat we'll be placing at the entrance to make it look nicer."
Officials expect 50,000 people to visit Plattsburgh's beach this summer, which is 10,000 more than last year.
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