Green Mountain Coffee Roasters Changes Name

By Lesley Engle

Published 03/10 2014 01:29PM

Updated 03/10 2014 06:18PM

Green Mountain Coffee Roasters, Inc. has officially changed its name.

On Monday, the company said its name changed to
Keurig Green Mountain, Inc. (Keurig).  The change takes effect immediately.

"Our new name better reflects who we are as a Company today and captures our aspirations for the future," said Brian Kelley, Keurig Green Mountain's President and CEO. "The name Keurig Green Mountain brings together our two strongest brands, Keurig and Green Mountain Coffee, into one single and powerful corporate identity that symbolizes the strength of our business and the unity of our team, while also recognizing our strong heritage."

In January, the company announced that it planned to change its name. It was subject to shareholder approval.

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