Seventh Generation Expands Their Brand

By Alex Rose

Published 07/15 2014 07:02PM

Updated 07/15 2014 07:22PM

Burlington, Vt.- "You can't live a healthy life on a sick planet, and the two really go hand in hand, so that's really the dual strategy of our mission," said Seventh Generation CEO John Replogle.

The company has lived their all-natural cleaning product brand for 25 years, and now that brand is growing.

"Our whole acquisition strategy is to find other brands that delight consumers but also have some kind of positive impact," Replogle said.

Last year the company bought Bobble, a reusable filtered water bottle.

The company more recently acquired Gamila, a company that produces single-serve coffee maker.

"You keep your coffee perfect and hot, but you don't need a pod,” Replogle said. “You don't need those plastic pods that end up proliferating and landing in landfills. So what it does is eliminate the waste."

This has been one of the critiques of Vermont based Keurig Green Mountain's K-Cups, they can't be recycled. The company says K-Cups will be made 100 percent recyclable by 2020.

Like Keurig Green Mountain, Seventh Generation is moving in an international direction.

Seventh Generation Ventures was created as an extension of the company last year, and they hope their brand acquisitions will continue to bring business outside of Burlington.

"We're an effective exporter of goods as well, so we're making products here in the US and serving global markets," Replogle said.

Replogle says these new products are only the beginning.

"We're going to look to maybe acquire four or five different brands, like minded brands over the next four or five years, and create a portfolio of great brands that consumers love but also have a positive impact on human health and environmental health," Replogle said.

The other product seventh generation has acquired is Gamila's tea sticks.

Both the new products will be sold at specialty coffee shops in the near future.

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