"Brides Against Breast Cancer" travels across the country spreading awareness for breast cancer programs and deals for brides on the search for their perfect dress.
Bride Crystal Horican is on the lookout for a deal on the white gown she'll remember forever.
She explained, “I would love to find a dress for $99 opposed to ones I've tried on at $1600."
She also wants to help find a cure for breast cancer.
“It's not currently on my family but on my fiancé’s family, his grandmother passed away,” said Horican. “So it's an important cause for us. And we do a lot of fundraisers that support this."
That's why she and 150 other brides and their loved ones came out to the "Brides Against Breast Cancer" event in Essex on Sunday.
“We travel to 120 cities a year selling deeply discounted couture and designer wedding gowns at 25-85% off with 80% of our proceeds going to fund free programming for people who have been impacted by cancer,” said Show Manager Mya Widmyer.
The donated dresses come from brides who have already said “Yes!” to the dress and want to give them another night in the spotlight.
“I think they like it for a couple reasons. Some of them are really connected to the mission, so their lives have been impacted in some way and they really want to give back. And a lot of brides are on a budget and the prices of our gowns are amazing,” said Widmyer.
Dresses at this charity gown sale cost on average about $600.
The organization travels to 120 cities across the country, catering to brides, like Crystal, who will attend many expos like this one, with fruity drinks, cupcakes and dancing, but maybe not as much heart.
Last year's tour raised $2 million to support cancer patients and their families.
If you want to find out more about the Brides Against Breast Cancer tour, visit: