Fall Foliage Boosts Business in Vermont

Fall Foliage Boosts Business in Vermont

The region is waving its red, orange, and yellow flag hoping to bring lots of people for fall foliage.
MONTPELIER, Vt. - The region is waving its red, orange, and yellow flag hoping to bring lots of people for fall foliage.

Just in Vermont, tourists are expected to spend nearly a half-billion dollars this fall.

"We've been having a great start to the season," says Jen Butson, communications director for the Vermont Department of Tourism.

Butson says some 3.6 million people are expected to visit Vermont this fall, spending on average $128 a person.

"This is backyard touring, small shops, and small galleries along the way," says Butson.

Including Cold Hollow Cider Mill in Waterbury Center. The store's retail manager Marti Austin says as the leaves change business peaks.

"We need to add more staff on. We need more people on registers. More people to help us keep the mill going and the shelves stocked and product out," says Austin.

This year the tourism department launched new video reports capturing the change real-time for people to watch online, with hopes it encourages them to check out fall in Vermont.

The tourism department hopes people keep coming, even after the leaves drop.

There are new promotions including Oktoberfest Beer Lovers Getaways and Vermont Haunted Highways Travelers.
 
All in an effort to keep the fall season going right into winter.
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