PLATTSBURGH - Take a snapshot of Plattsburgh and Mayor Jim Calnon hopes you like what you see.
“The underlying theme is to really make Plattsburgh more appealing than it is,” Calnon said.
SUNY Plattsburgh marketing students are capturing that feeling with pictures. Mayor Calnon came to them as a non-paying client hoping to use their talents to promote Plattsburgh.
“One of the things that we spent a lot of time talking about during the campaign and afterwards is you know Plattsburgh is a great place to live, great place to work and a great place to visit,” Calnon said.
But the city doesn't always have the money to spread that message. Most of what the city does have is spent on events like the Battle of Plattsburgh celebration and the Mayor's Cup.
“That's some of the things we spend money on to make sure the events can take place,” Calnon said.
Spending for celebrations is projected to rise from $39,680 in 2013 to $60,000 in 2014, mainly to support the bicentennial of the Battle of Plattsburgh.
The city is also increasing its publicity budget. The city spent $3,777 in 2013 while $10,000 is budgeted for 2014.
The city cut 40 percent from community development in the past two years spending $106,036 in 2012 and $66,320 in 2013 while $61,250 is budgeted for 2014.
So when the city sees a free opportunity spring up they capture it.