VT Brewers Festival boosts local economy

VT Brewers Festival boosts local economy

In its 20th year the Vermont Brewers Festival boasts more than 40 different breweries. And with all three session sold out, organizers look for ways to expand the experience.
In its 20th year the Vermont Brewers Festival boasts more than 40 different breweries.
And with all three session sold out, organizers look for ways to expand the experience.
“It's all hands on deck,” said Mark Magiera, Brew Master with the Bobcat Café and Brewery in Bristol, VT.
Magiera says for the Bobcat, the weekend rush of the Brewer’s fest starts on Thursday.
“We'll see Friday attendees staying over the night in hotels or renting a condo or camps. People take their vacations for the week in Vermont and center it around this festival,” said Magiera.
This year's festival sold out in a record setting 34 hours. And all those people come to town to taste beer- and spend money.
“It's the consumer's dollar that will actually dictate how successfully, or not successful we will be. and knock on wood - that it carries on and continues,” said Magiera.
Continuing that success is what the brewers fest hopes to do in the future.
Laura Streets, the Vermont Brewers Festival Director, says next year they want to expand and promote more festival week events.
 “So it provides people a reason -if they can't get tickets it's still an incredibly place to come because of the exceptional beer tasting opportunities around the state,” said Streets.
As new breweries continue to pop up around the state, Magiera says the boast to the economy is widespread.
“It isn't just producing beer as a brewer. It’s also the servers. The truck drivers who haul the beer to the retailers it’s the retailers who sell the product. And hire people as well. So the trickle down is spread over a wider area,” said Magiera.
And he doesn’t see the beer boom ending any time soon.
Magiera says over the years he's noticed the crowds come into town earlier - and stick around a few days after the festival is over. And working to expand on drawing them into Vermont for a longer stay- can only help boost the local economy.
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