46°F

NY Launching Ad Campaign to Promote Snowmobiling

New York is launched the "I [Snowmobile] NY" campaign to promote snowmobiling and other winter sports Monday.
ALBANY, N.Y. - New York is launched the "I [Snowmobile] NY" campaign to promote snowmobiling and other winter sports Monday.

A press release says the $4.5 million winter tourism campaign will start running print and digital ads on January 1.

“This season, we welcome visitors from around the world to experience winter in Upstate New York,” Governor Cuomo said. “The North Country region is unmatched in its natural beauty and now offers new recreational trails for snowmobiling and a wide variety of other activities for outdoor enthusiasts of all ages to explore."

There are 10,300 miles of snowmobile trails throughout New York. Approximately 90,000 New York households snowmobile.

A press release says in total, leisure and hospitality is projected to finish the year with 818,700 jobs, making tourism the third fastest growing job sector in New York.

Since 2011, the state spent more than $11 million for trail maintenance and development and helped generate $868 million in revenue.
Page: [[$index + 1]]
comments powered by Disqus

Local Headlines