Nearly 100,000 visitors pass through the doors at Cold Hollow Cider Mill in Waterbury Center.

General Manager Jamie Neuman says this is the season where Cold Hollow makes its money. Over the course of 45 days (starting after Labor Day), the business draws in nearly 45% of its yearly revenue.

While cider isn’t on the mind of Neuman and his staff during the late winter and early spring, they are stocking up on all the Vermont made products found in the store.

This year, they have something new on tap.

“Still in its infancy is our Barn Dance hard cider, which is are first hard cider. It just hit it’s one year mark,” said Neuman.

For now, you can only purchase the hard cider at their location in Waterbury Center, but they hope to expand.

“We want to see it grow. We want to take baby steps, and make sure we do it right. As opposed to diving on in head first and not be able to keep up with the demand.”