BURLINGTON, Vt. – On Wednesday, Ben & Jerry’s kicked off a summer event tour showcasing plant-based dining and their non-dairy flavors, but a fire at one of their distribution centers earlier this month almost derailed those plans.
“At our distribution center in Pennsylvania, one of the rigs had a brake issue and it set the truck on fire,” said Eric Fredette, a ‘flavor guru’ at Ben & Jerry’s. “We were a little concerned that we weren’t going to be able to pull off our event.”
However, just in the nick of time, emergency ice cream was on hand.
“We have a distributor in Maine that totally hooked us up and saved the day for us.”
The nationwide tour, called “Dessert’d”, will feature award-winning chefs unveiling unique desserts created for each city. Ice cream fans will also enjoy an all-you-can-eat array of ten non-dairy flavors.
“We put a lot of effort into developing a non-dairy line that was just as indulgent as our ice cream,” Fredette said. “We know vegan versions of our favorite foods had a rough start, but that’s the past. Chefs and home cooks are now able to create beautiful, tantalizing vegan dishes using fresh, locally grown products. These culinary events will prove it.”
The first leg of the tour at ArtsRiot in Burlington featured Chef George Lambertson. Future stops include Atlanta (August 29), Denver (September 4), and San Diego (September 13).