Local motorcycle dealership hosts suicide awareness ride

Local News

It is on this day, world suicide prevention day, that many choose to call attention to the prevention of this kind of tragedy. Locally, one business has figured out a way to call attention to this type of tragedy.

Employees and customers at Harley Davidson in Essex Junction have a strong bond…that bond is the very reason this shop started the suicide awareness ride.

“This one really came from a gentleman by the name of Bob Purvee, Bob had his son taken away from him by suicide about a year and a half ago,” says store owner David Pearson.

But Bob isn’t the only one in this family affected by tragedy.

“A lot of us have connected to that world in a lot of ways,” says Pearson. “So this is clearly the month to be aware of suicide prevention.”

Pearson says spreading awareness is the least he can do. He hopes Saturday’s Ride will be the first of many.

“We tend to deal with a lot of veterans, that is a big component in our world, and when you look at the statistics it’s scary to think about how many people have been involved with the suicide center.”

Pearson went on to explain some of the numbers that surprised him.


“When we look at the military stats, twenty three military people die of suicide everyday. That’s a staggering number.”

The event is on Saturday and begins at 9:45am. Harley Davidson says everyone is welcome to come, regardless of their make and model of bike.

And for those who may need it, the suicide prevention hotline number is 1-800-273-8255

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